Jeffrey Zamora is a passionate advocate for safer alternatives to smoking. He leads the Veritas Cohort Study, an online research project that aims to find out the truth about e-cigarettes and health. He is also the president of two associations that promote vaping rights in Latin America, and the social media and video director for a global network of nicotine consumer organizations. He has received a special scholarship to make a documentary series about people who switched from smoking to vaping. Jeffrey has a lot of experience in social media and marketing, working with different kinds of groups and brands.